How do you launch a mirrored Platinum Card with refreshed benefits?
By creating a scavenger hunt of mirrors all over New York City, leading to an intimate concert with the mirror-selfie queen herself, Olivia Rodrigo.
It started with a social & OOH tease:
Then we dropped a mirror scavenger hunt:
Find a mirror. Scan the code. Reveal the concert venue. Head to the box office up town. Hurry!
Got your ticket?
You got access to an intimate evening with exclusive merch, Resy F&B, and of course, Olivia Rodrigo.
Exclusively for Platinum Card Members.
And social went wild:
CD: Andy Verderosa | Sr AD: Allie Hartman | Momentum Worldwide