Many Art Basel pieces draw inspiration from toys - artfully designed toys that are then put behind glass, not to be touched. Where's the fun in that?
We changed that. Asking people to please, play with the art.
Shop the playable art collection made by our artists, inspired by toys from their youth:
Watch the case study:
AD: Allie Hartman
CW: Nick Taubes
CD: Sam Resta
In collaboration with PlayLab Inc. and Mattel Creations