How do you get New Yorkers excited for the US Open when they can't make it out to the stadium?
An exclusive ice cream collab of course.
And then you take it to the streets to match where tennis culture already lives - aka the hottest cocktail bar in NYC serving up honey deuces, flagship Ralph Lauren stores, and public tennis courts:
Sr AD: Allie Hartman
Sr CW: Nick Taubes
CD: Jordan Chlapecka